Archive | All RSS feed for this section

Facebook update – it won’t be a “Dislike”

A recent announcement by Facebook CEO, Mark Zuckerberg, has seen technology focused crowds chatting away this week. During a “Townhall” Q&A session at the social media giant’s Menlo Park headquarters Zuckerberg revealed that Facebook was testing alternatives to the “Like” button. “People have asked about the ‘dislike’ button for many years,” Zuckerberg said “Today is […]

Read More

The battle of the data giants

  On the 9th of September Apple held its latest product release event. Apple are masters of the great reveal. They are the gold standard for creating brand buzz. But under all of the hype and excitement there is a deeper story starting to develop. Yes, it is do with the new phone models and […]

Read More

The Three foundations for Digital strategy success

Delivering quality digital experiences is challenging. Investing in customer insights and feedback is just the starting point. To ensure success there needs to be a balance between engaging your customers and delivering tangible results. A recent Forrester study called ‘Mind the Gap’ discovered that one of the biggest challenges facing businesses in realising their digital […]

Read More

Your personal data will soon be yours

Consumers’ desire and ability to aggregate and utilise their own data will come into focus in the year ahead. Businesses are experiencing the market backlash from the “downsides” to consumers of the heavy investment in online marketing – which makes them feel like they are being watched at every turn. And the media coverage of […]

Read More

Big data and your brand equity

When we look back 2013 we may conclude that this was the year Google went too far,  when greed trumped its original mission of “don’t be evil.” The search giant recently announced it has changed the terms and conditions for Google+ so it can sell the names and faces of users to advertisers. As reported […]

Read More

Honda’s low budget social media innovation

As major brands expand their social media budgets their marketers’ sights are moving to the new and innovative uses which are offered by less well known social media platforms. The rapid growth of Pinterest has attracted many of these marketers attention. There have been many interesting cases of Pinterest being used effectively but few stand […]

Read More

Social media ROI part 5 : What’s next

Over the course of this series looking at social media ROI we have moved from theory and strategy to the practical implementation of a social media plan. We looked at metrics and measurements in part one, discussed the art of growing your community in part two and developed real world guidelines for the differing social […]

Read More

I like the smell of green

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Travel

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Great ideas

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Untitled

Taken at Saltwater Coast – The Village Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Twustomer Service

Major technological breakthroughs can change expectations, behaviours, profit opportunities, and the economic profile of businesses and economies. The introduction of rail, electricity, mass production of cars, telecommunications and the Internet were all profound economic disrupters. Social media has been, and is continuing to be, a disrupter in many ways. It is changing business models, altering […]

Read More

Distortion

See the full gallery on Posterous Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Lightening

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

The zoo

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Drop in

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Just like it sideways

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Great shoot

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Great says made pretty

See the full gallery on Posterous Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More

Rad sunset in Melbourne today

Posted via email from mark cameron’s posterous Price:Category:     Product #: Regular price:, (Sale ends !)      Available from: Condition: Good ! Order now! by

Read More