Tag Archives: augmented reality

The future trends hidden in the “State of Marketing” report

How are brands going to develop a competitive advantage in a hyperconnected world where two or three technology ecosystems have most of the attention? I have been thinking about this question a lot recently – because that’s part of my job. Over the last couple of months, I have been observing some macro-trends that have […]

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Ikea is doing augmented reality right

When it comes to delivering a digital customer experience there are thousands of things that a brand can invest in. Over the last few years many companies have jumped into digital and mobile a bit too quickly and have spent a huge amount of time and money on digital experiences that have a very limited […]

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