How are brands going to develop a competitive advantage in a hyperconnected world where two or three technology ecosystems have most of the attention? I have been thinking about this question a lot recently – because that’s part of my job. Over the last couple of months, I have been observing some macro-trends that have […]
October 11, 2017
Short URL artificial intelligence, augmented reality, big data, customer experience, experience economy, online marketing, salesforce, social media strategy, strategy
Early one Monday morning in the not too distant future one of your customers, let’s call her Alice, wakes up and, as she has for years, reaches for her phone. What happens next marks a profound change in the way she interacts with your brand forever more. Alice has just purchased a new phone which […]
September 11, 2017
Short URL artificial intelligence, big data, customer experience, digital assistant, digital strategy, online marketing, salesforce, Social media, social media strategy, strategy
The world of digital marketing and advertising has gone through unprecedented change over the last decade, and the pace of that change shows no sign of slowing down. Personalised, data driven, communications have now become firmly entrenched into mainstream marketing portfolios. Mass market media still plays a vital role, but highly targeted, personalised, data driven […]
September 11, 2017
Short URL customer experience, digital strategy, experience economy, facebook, salesforce
Designing your experience Sometime in the months before July 2006, senior executives at Nike made a decision that has shaped its digital strategy. It created ripples in the world of personal electronics that are still being felt today. At that point in time, big data was being talked about worldwide as an emerging competitive advantage […]
May 26, 2017
Short URL customer experience, digital strategy, experience economy, innovation, strategy
Know where your business is heading The term “creative destruction”, coined by the Austrian American economist Joseph Schumpeter, refers to the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one”. In other words, an innovation cycle that creates new organizations and market […]
May 26, 2017
Short URL customer experience, experience economy, innovation
What your customer wants Over the last decade Australia really enhanced its reputation as “the lucky country”. While other economies were struggling with the fallout of the GFC Australia’s economy was strong. But this success has come at a cost. While many global businesses were rapidly transforming around the needs of the customer and the […]
May 26, 2017
Short URL big data, customer experience, digital strategy, experience economy, online marketing
Recently I joined a select group of people who hold the qualification “Certified Experience Economy Expert”. I was the 225th person in the world to earn that title — and the first person in Australia. I’m now starting to share the key concepts I learned with businesses in this part of the world, concepts that brands such […]
November 21, 2016
Short URL customer experience, digital strategy, innovation
Many new data driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding of customers’ needs, the experience they want to create […]
July 18, 2016
Short URL customer experience, digital strategy, online marketing
In June 2009 a company was created that would forever alter a market that had been mostly unchanged and unchallenged for nearly a century. The environment was perfect for this company to come into effect. On one side of the equation it provided a means for people to earn a living, or a few more […]
April 28, 2016
Short URL customer experience, digital strategy, innovation, journey mapping, uber
Your customer’s world has become increasingly digital. This has dramatically changed the way she connects with brands, researches products and makes purchase decisions. To address this change and avoid becoming irrelevant, many businesses have invested heavily in digital assets. These assets commonly include: Scalable CRM systems A range of tools such as marketing automation New […]
April 10, 2016
Short URL customer experience, digital strategy, innovation
What will one of the brains behind some the world’s most iconic customer experiences have to teach us? That is the first thing that sprung to mind when I was recently asked to host an event in Melbourne featuring Tim Kobe. For the small group of professionals who are focused on understanding, designing and delivering outstanding customer […]
December 8, 2015
Short URL apple, customer experience, digital strategy
Transforming a business is always challenging. New organisational arrangements, processes and capabilities need to be introduced in quick succession. It always requires a change in company culture. When the transformation is “digital” it can be particularly demanding. So how do some of the world’s best businesses manage the process? As you might expect, facts and […]
November 22, 2015
Short URL customer experience, digital strategy, journey mapping
Delivering quality digital experiences is challenging. Investing in customer insights and feedback is just the starting point. To ensure success there needs to be a balance between engaging your customers and delivering tangible results. A recent Forrester study called ‘Mind the Gap’ discovered that one of the biggest challenges facing businesses in realising their digital […]
July 17, 2015
Short URL change, customer experience, data strategy, digital strategy
As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilise data has rapidly gathered pace. In the customer experience and communication space ‘data’ has become the catch-all term for anything digital including contact details, transaction history, behavioural information and even content such as images or […]
April 2, 2015
Short URL customer experience, data strategy, digital strategy, innovation
Life is not easy for a marketer these days. The media landscape continues to be reinvented and fragmented, affecting the ability of marketers to capture the attention of their target audience. The power of the mass-media model is waning, so attention is turning to digital innovation and data-driven direct communications. Yet, as many brands have […]
March 2, 2015
Short URL customer experience, digital strategy, innovation
In late August this year Melbourne’s digital elite assembled at the city’s public library. The event was the Australian Interactive Media Industry Association’s V21 conference, and this year’s line up promised to be the biggest event yet. One of the key draw cards was Catherine Heath, the Head of Strategy & Planning, US West Coast, […]
November 11, 2014
Short URL customer experience, digital strategy, Social media
The marketing industry has completely reinvented itself over the last few years. In fact it is difficult to think of an industry that has had to deal with so much change as marketing and advertising. But while many marketers may feel like they are finally getting on top of the technology and data needed to […]
October 9, 2014
Short URL customer experience, digital strategy, innovation, online marketing, social media strategy
It’s safe to say that the pace at which Australian consumers have adopted shopping online has taken some retailers by surprise. While many may have seen the writing on the wall during the years following the Global Financial Crisis, a turning point in online trade, some of the more traditional retailers were slow to accept […]
August 24, 2014
Short URL customer experience, digital strategy, online marketing, retail, social media strategy
I recently attended an event that focused on Big Data insights and techniques for retailers. It was well attended and had some great speakers presenting including Myer CEO Bernie Brooks. By the end of the two hour seminar it was clear that Australian businesses have been busy investing in Big Data technology thereby ensuring they […]
July 13, 2014
Short URL big data, customer experience, digital strategy, innovation
With above 300 million professionals on the platform worldwide, browsing LinkedIn is now the default way for keeping tabs on people in your professional networks. In fact, many professionals spend more time managing their LinkedIn profile than keeping their CV up to date. Recently the social network added a range of new features to their […]
July 13, 2014
Short URL customer experience, digital strategy, freemium, innovation