Tag Archives: customer experience

How to win at digital transformation

The same economic and technological changes which expose weaknesses in existing business models also pose huge opportunities for those willing to embrace change and respond to evolving market demands. Joseph Schumpeter, a famous American economist, referred to this process as “creative destruction”. But being on the winning side of this process is rarely a simple […]

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Digital innovation in retail

The way we shop has changed forever. E-commerce sales continue to climb. A 2013 Forrester report stated that Australian e-commerce sales in 2010 were worth $27 billion and by the end of 2013 had jumped to more than $37 billion. Over the past few years, major retailers overseas saw strong currencies and economies as an […]

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Social-Business Transformation

On the 18th and 19th of February a number of the world’s best social media and digital strategy thinkers met at the Recital Centre in Melbourne for the first “Social Business” event. The keynote speaker was Brian Solis, principal of USA based Altimeter Group, futurist and the author of three books including “The End of […]

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Digital marketing models and customer experience.

The ever-expanding digital landscape is continuing to alter consumers’ behaviours and disrupt a broad range of industries. Some, such as retail and consumer products, are being particularly affected. Today’s customers are expecting a lot from the brands they engage with. As a recent Booz & Company report, entitled How to Choose the Right Digital Marketing […]

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Designing the future of retail

The retail environment is quickly being turned upside down. The barriers between in-store and online channels have broken down. For many retailers fighting digital behaviours like “show-rooming”, where customers use mobile devices to find information or alternative deals on the products that they interact with in-store, has be come a priority. More enlightened retailers know […]

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Why brainstorming doesn’t work

  The thing about ideas is that everybody has one. Ideas are cheap. In fact the most brilliant idea in the world is essentially worthless, but combined with brilliant execution it can be worth millions. We have all seen people with ideas who are convinced that they have found the next big thing and it […]

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Big data and your brand equity

When we look back 2013 we may conclude that this was the year Google went too far,  when greed trumped its original mission of “don’t be evil.” The search giant recently announced it has changed the terms and conditions for Google+ so it can sell the names and faces of users to advertisers. As reported […]

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Lessons about real-time marketing from Oreo

As Twitter heads towards its long-awaited IPO, with an expected valuation of over $20 Billion, the world has become even more focused on how the social media platform is being used. The timing for the IPO couldn’t be better. 2013 has been the year that many brands finally “got” Twitter. A standout example is Oreo’s […]

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Sephora’s world leading digital platform

As an increasing number of consumer-facing brands begin to think about how all of their digital touch-points work together to provide a consistent experience, best practice examples are being focused on by marketers. Some of those examples are stand-outs. American beauty brand Sephora is a great example of a cosmetics retailer that doesn’t use technology […]

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Cutting through the complexity of digital customer experience

The era of the shiny widget maybe coming to a close. At Working Three we work with a wide range of customers on digital customer experience strategies. These customers range from large retailers and consumer goods companies to national sporting organisations and even multinational software companies. What these companies offer varies greatly. But we are […]

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