Tag Archives: facebook

The future of advertising is already happening

The world of digital marketing and advertising has gone through unprecedented change over the last decade, and the pace of that change shows no sign of slowing down. Personalised, data driven, communications have now become firmly entrenched into mainstream marketing portfolios. Mass market media still plays a vital role, but highly targeted, personalised, data driven […]

Read More

Facebook update – it won’t be a “Dislike”

A recent announcement by Facebook CEO, Mark Zuckerberg, has seen technology focused crowds chatting away this week. During a “Townhall” Q&A session at the social media giant’s Menlo Park headquarters Zuckerberg revealed that Facebook was testing alternatives to the “Like” button. “People have asked about the ‘dislike’ button for many years,” Zuckerberg said “Today is […]

Read More

Lessons about real-time marketing from Oreo

As Twitter heads towards its long-awaited IPO, with an expected valuation of over $20 Billion, the world has become even more focused on how the social media platform is being used. The timing for the IPO couldn’t be better. 2013 has been the year that many brands finally “got” Twitter. A standout example is Oreo’s […]

Read More

Dear brands. Stop ruining the internet.

I’m a big believer in the power of technology to change the world. But lately I’ve noticed that the old world and the new world just aren’t getting on that well. Not so long ago social media platforms were meant to make us all more connected and be the catalyst for customer-centric change in behaviour […]

Read More

Content is still king

Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A good social media strategy is a long term plan that should be designed to build value for your brand, and ultimately generate sales. The planning stage alone can be a sizeable investment so it would be disastrous […]

Read More

Analysis of IBM’s Black Friday report

As the US emerges from the Thanksgiving holiday, the data and analysis of the seasons online sales are now coming in thick and fast. While we in Australia more commonly associate the term Black Friday with bush fires, in the US it is the Friday following Thanksgiving Day. It represents the biggest trading day of […]

Read More

See how all of your online marketing works together

John Wanamaker, one of advertising’s early pioneers and often described as the father of modern advertising, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Mr Wanamaker died in 1922, well before the internet and social media started to change the game. The rapid adoption […]

Read More

Social media governance for company directors

“How do I stop someone saying something bad about my brand in the social media?” This question, or a variation of it, is something I get asked regularly. The truth of the matter is that can’t stop someone complaining about your brand on a social media platform anymore than you can stop them joining one. […]

Read More

Keeping your social media audience engaged

In the first article in this social media ROI series we outlined: how to define the return on investment through social media; the separation between hard and soft metrics; and the concept of using social media as part of a closed loop marketing process. In the second article we discussed growing an audience using a variety strategies […]

Read More

Preparing for public life – getting executives ready for social media

Social media has matured as a communication channel this year. With an ever larger percentage of the population signing up to social platforms business leaders are increasingly taking notice. A recent Australian Financial Review article reported that Australian executives are now joining the world of social media to retain control of their brands. Interviewed in that […]

Read More

Best practice social business strategy

[ As seen on BRW ] A recent MIT Sloan Management survey of global business executives revealed that a staggering 86% of managers think “social business” strategies and tactics will be vital to their businesses over the next few years. The survey indicated that the areas expected to see the greatest change would be “managing […]

Read More

Growing your audience

This is the second part in a series in social media ROI for Australian Marketing Magazine. The first article in this social media ROI series discussed how to develop metrics for social media activity and measure whether you are achieving successful outcomes. This second article looks at how to grow your audience. Social media marketing […]

Read More

Social banking is upon us

[ Published in BRW ] Social media is having a major impact on the way the retail banking sector communicates with its customers. There have been a number of high profile successes and failures in recent years. They illustrate the point that social media engagement has become “mission critical” now that over 55% of the […]

Read More

Insurers need to keep an eye on social media risk

  [Full disclosure : I simply edited this article. My brother Daniel wrote it] There has been a lot of discussion recently about the importance of social media to the insurance industry. It is, after all, an industry built on networking and reputation. An approach for insurers is to enter into social media as soon […]

Read More

Burberry continues to be digital innovators

High end fashion houses, like most retail businesses, have been feeling the pinch of the current economic climate. With the pressure on to extend into new markets and reach new customers social media enabled e-commerce has increasingly become a focus for many fashion house executives. Many of the creative and business minds behind some of […]

Read More

KLM’s social marketing is flying

KLM Royal Dutch Airlines is one of the world’s largest airlines. The courage and ingenuity they have been demonstrating in their social media activity helps to show why. The company’s social media strategy shows its leaders are willing to push beyond their comfort zone, and take calculated risks. Not all of these risks have paid […]

Read More

Buy a new pair of Nikes by running in your current ones

There is a lot of pressure on CMOs at the moment. A recent article in the Harvard Business Review entitled “Marketing is dead” made the bold statement that “Many people in traditional marketing roles and organisations may not realise they’re operating within a dead paradigm. But they are”. The article went on to cite research […]

Read More

Marketing is broken – it’s time to fix the problem

The first part in a five part series on social media ROI. CMOs all over the world are coming to realise that developing an effective social media marketing strategy is an essential part of their job. Indeed it may be critical to keeping their job. A recent article in the Harvard Business Review entitled “Marketing […]

Read More

What Facebook needs to do next

I was recently asked a question that gets to the heart of marketing in a time where social media, and the “big-market-data” it creates, is preternaturally changing business models world wide. The question was  this: “If you could change Facebook today what would you do?”. This is a big question with no simple answers. But […]

Read More

Digital leadership : your brand in the social media age

When the directors of Samara magazine came to my office recently we had a long conversation, fuelled by coffee and pastries. We covered a range of topics but one area we kept coming back to was, “How does one promote a brand in the new social media economy”. It is a question that lingered in […]

Read More
%d bloggers like this: