Tag Archives: journey mapping

A customer centric story

In June 2009 a company was created that would forever alter a market that had been mostly unchanged and unchallenged for nearly a century. The environment was perfect for this company to come into effect. On one side of the equation it provided a means for people to earn a living, or a few more […]

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Telling the customer’s story through journey mapping

Transforming a business is always challenging. New organisational arrangements, processes and capabilities need to be introduced in quick succession. It always requires a change in company culture. When the transformation is “digital” it can be particularly demanding. So how do some of the world’s best businesses manage the process? As you might expect, facts and […]

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