The state of digital transformation in Australia

The rise in interest in “digital business transformation” within the global business community has been meteoric over the last couple of years. A quick search in Google Trends confirms that. Why is this so, and what does it mean for businesses in Australia? Following the GFC in 2008 the term “digital transformation” was hardly discussed or understood. Ten years down the track it seems that organisations, large or small, public or private, are focusing on their approach to dig