Mark Cameron
Why telcos aren't capitalising on the potential of 5G
This article can be viewed on Forbes Across the world, major telecommunications companies are investing significantly in the...
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Mark Cameron
- Jul 12, 2021
- 1 min
Digital Transformation Investment Is A Board Discussion
Read my article from Forbes.com.
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Mark Cameron
- Jul 12, 2021
- 1 min
5 ways marketers can create a great post-purchase experience
Read my article on Salesforce here.
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Mark Cameron
- Jul 12, 2021
- 1 min
Embracing Business Disruption Through Digital Transformation With Mark Cameron
Listen to the podcast here.
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Mark Cameron
- Jul 12, 2021
- 1 min
7 Questions with Mark Cameron
From Consult Clarity. Read here.
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Mark Cameron
- Jun 17, 2019
- 3 min
Are marketers focused too much on the short term?
[This article was first published on the Salesforce blog - https://www.salesforce.com/au/blog/2019/06/are-marketers-focused-too-much-on-t...
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Mark Cameron
- Nov 13, 2018
- 6 min
The state of digital transformation in Australia
The rise in interest in “digital business transformation” within the global business community has been meteoric over the last couple of...
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Mark Cameron
- Sep 11, 2017
- 3 min
A digital assistant story – the connected customer
Early one Monday morning in the not too distant future one of your customers, let’s call her Alice, wakes up and, as she has for years,...
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Mark Cameron
- May 26, 2017
- 4 min
Experience Economy Part Three
Designing your experience Sometime in the months before July 2006, senior executives at Nike made a decision that has shaped its digital...
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Mark Cameron
- May 26, 2017
- 3 min
Experience Economy Part Two
Know where your business is heading The term “creative destruction”, coined by the Austrian American economist Joseph Schumpeter, refers...
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Mark Cameron
- May 26, 2017
- 3 min
Experience Economy Part One – Customer centered transformation
What your customer wants Over the last decade Australia really enhanced its reputation as “the lucky country”. While other economies were...
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Mark Cameron
- Jun 1, 2016
- 3 min
4 Digital Transformation Challenges
New problems are rarely fixed by applying old thinking. In the last decade a “perfect storm” of change has evolved that requires new...
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