Mark CameronJun 17, 20193 minAre marketers focused too much on the short term?[This article was first published on the Salesforce blog - https://www.salesforce.com/au/blog/2019/06/are-marketers-focused-too-much-on-t...
Mark CameronNov 13, 20186 minThe state of digital transformation in AustraliaThe rise in interest in “digital business transformation” within the global business community has been meteoric over the last couple of ...
Mark CameronSep 11, 20173 min A digital assistant story – the connected customerEarly one Monday morning in the not too distant future one of your customers, let’s call her Alice, wakes up and, as she has for years, r...
Mark CameronMay 26, 20174 minExperience Economy Part ThreeDesigning your experience Sometime in the months before July 2006, senior executives at Nike made a decision that has shaped its digital ...
Mark CameronMay 26, 20173 minExperience Economy Part TwoKnow where your business is heading The term “creative destruction”, coined by the Austrian American economist Joseph Schumpeter, refers ...
Mark CameronMay 26, 20173 minExperience Economy Part One – Customer centered transformationWhat your customer wants Over the last decade Australia really enhanced its reputation as “the lucky country”. While other economies were...
Mark CameronJun 1, 20163 min4 Digital Transformation ChallengesNew problems are rarely fixed by applying old thinking. In the last decade a “perfect storm” of change has evolved that requires new thin...